Product Details
Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career.
The book includes: Increased Focus on emerging markets, New Integrative Cases, New Chapter Cases and Current Examples.
About the Author
Mike Peng is Jindal Chair of Global Strategy at the Jindal Scholl of Management, University of Texas at Dallas, a National Science Foundation CAREER Award winner, and a Fellow of the Academy of International Business.
Professor Peng holds a bachelor’s degree from Winona State University, Minnesota and PhD degree from the University of Washington, Seattle.
