Marketing Communications Offline and Online Integration, Engagement and Analytics, 6th Ed

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ISBN: 9780749473402
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MARKEETING COMMUNICATIONS provides a comprehensive overview of every aspect of the subject, from social media, marketing automation, location-based advertising, PR and sponsorship, to direct selling and merchandising. It presents marketing communications theories and tolls in an accessible way so readers can fully understand, and be inspired by, the rapidly changing communication world and achieve better results. Packed with intriguing examples and case studies, as well as online support material for lecturers, students and professionals, this essential textbook guides the reader through everything they need to know about marketing communications.
The fully updated sixth edition retains the understanding theory while building on its impressive reputation as a leading practical textbook. Cutting-edge case studies and anecdotes bring to life exactly how successful brands boost results with the latest marketing tools and techniques. Brands and companies studied include Al Jazeera, British Airways, Coca-Cola, Delux, General Motors, Heinz, HP, IBM, Intel, iPhone, Jaguar Land Rover etc...
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Publisher: Kogan Page LTD
ISBN-13: 9780749473402
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PR Smith, ZE Zook
Marketing Communications: Offline and Online Integration, Engagement and Analytics
Paperback, Textbook
United Kingdom

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