Principles and Practice of Marketing by David Jobber

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ISBN: 9780077094355
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Specifications

Publisher : McGraw-Hill Publishing: 1 Jan. 1998

Product Details

This second edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today’s greater emphasis on direct marketing and relationship marketing.

Author

David Jobber is Professor of Marketing at the University of Bradford Management Centre and is an internationally recognized marketing academic and highly regarded teacher of marketing at undergraduate, MBA and post-experience levels.

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This is previously used and it is in very good condition with no marks or scribbles.

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